When the world shut down last year due to COVID, businesses scrambled to uncover new ways to innovate while others turned their gaze outwards to find ways to support their surrounding community. Toast All Day did both.
The South Carolina-based franchise is home to the New York Times’ Best Breakfast and driven by the CEO and Founder of the Charleston Hospitality Group, Sam Mustafa. Mr. Mustafa was recently named one of the Most Influential Restaurant CEOs in the Country by Nation’s Restaurant Newsreaders. The restaurant doesn’t stop at breakfast — they are also open for lunch and dinner each and every day. The food is fresh and touts a homemade vibe, all handcrafted in their kitchen with Southern Lowcountry charm served as a side to every dish. The menu includes unique favorites and crowds staples like Fried Sweet Tea Glazed Chicken, Lowcountry Shrimp & Grits, Pimento Cheese & Bacon Burger, and Brioche French Toast. Patrons can round off their visit with a fresh mimosa carafe!
It’s not just the food and Southern charm that make Toast All Day one of the most special places around. The entire company has a focus on integrating itself within each community it’s in. This vision was more evident than ever during the shutdowns of last year. Toast All Day’s team joined the efforts for Full Belly Full Hearts, offering free meals for those who were affected by the crisis of COVID last year. This included overworked healthcare workers, first responders, and hospitality workers. The brand can also be found partnering with local organizations to fund cancer research throughout the year. For example, this past October Toast All Day served up a specialty cocktail affectionately called the Pink Drink (Grapefruit Crush). All of the proceeds from the cocktail’s sales went straight to fund cancer research at a nearby hospital.
Toast All Day was founded with the vision to be a place for all people in all life stages. The kid-friendly ambiance and menu attract families during the day. Likewise, Toast All Day flawlessly morphs into a hopping nightlife spot perfect for bachelor/bachelorette parties, birthday celebrations, and more. The company seeks to be a part of people’s lives and the community in as many ways possible, including special meal deals for holidays like Mother’s Day, Father’s Day and Valentine’s Day. Visitors can sign up for the Toast All Day rewards program and be awarded for their loyalty, plus follow the brand on social media to join in on fun giveaways. The company recently celebrated its 16th anniversary!
Good news for Toast All Day fans and newcomers alike — the company is now franchising. The franchise opportunity is perfect for an entrepreneurial-minded owner/operator who has a passion for the restaurant industry. The brand is currently focusing on expansion throughout the Southeast, followed by a goal to go national. Franchisees will be guided by ongoing support, enjoy access to dedicated franchise consultants, and have ongoing marketing guidance. Those interested in learning more about an affordable restaurant franchise should check out Toast All Day’s franchise page at www.toastfranchise.com.
